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Virtual entrepreneur package

This package includes the comprehensive transaction support service package as well as the virtual office services and website design and hosting services. The package has an initial fee of R8000 and a monthly fee of R1000 per month for the first 6 m...

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Triumphant Life

 

More than a third of Britons have an entrepreneurial drive despite enduring economic uncertainty, research finds. This confirms my belief that small businesses should keep trying to ...

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Posted: 2005-01-13 / Author: Catherine Franz

Five Short Quick Tips On Web Page Titles

Marketing Master, Catherine Franz, shares five quick and easy tips on how you can maximize your website page titles with Yahoo and Google.

Search engine spiders read and record page titles first.
Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process:
1. Character count is important: Google's maximum character count for page titles is 83. Yahoo's maximum character count is 111.

2. Don't use filler words like: and, for, the. They are dropped anyway by the search engines.

3. Remove redundant or unsearch worthy words or phrases, for instance: Welcome to, this is about, or Products Page. Anything people would not normally search on. This also uses up the limitations on character count (mentioned in #1 above).

4. Include word plurals, for instance: sales lead and sales leads.

5. Include various spellings or misspellings of the words, for example, saleslead camisetas futbol baratas and sales lead, could be used as one word or someone might search on them as two separate words.

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Catherine Franz, a Business Coach, specializes in writing, marketing and product development. Newsletters and additional articles: http://www.abundancecenter.com blog: http://abundance.blogs.com


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