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Posted: 2006-05-11 / Author: Daniel Detlaf
Seo: Simulating Organic Growth On A BusySEO: When you first launch a website, you naturally want all the
content crammed into it that you can lay hands on. But if it's
real traffic you're looking for, consider taking a more patient
approach.
Anyone involved in SEO can tell you that organic growth of
relevant content is the most successful long term strategy for
search engine placement. When people read that, however, their
brains toss the part they don't understand or want to deal
with: "organic." What they see is "successful long term
strategy" and "search engine placement." And that's where the
trouble starts, because it's the organic growth that does the
work.
What do people mean when they talk about organic growth?
Organic growth means slow, steady, continual growth - the way
plants and animals grow. When Google ranks your site they look
for this pattern of growth to help determine whether your site
is "for real." Think of an informational site you visit a lot,
a forum perhaps, or a site like Wikipedia. Those sites did not
spring into being overnight, chock full of content and with a
hundred links pointing to them. They started as miniatures of
themselves, and as people posted messages and articles they got
bigger and bigger.
How can this be harnessed to help promote a website?
Timing of updates can be more important than size of updates. A
lot of webmasters have a hard time updating their site
regularly. They have day jobs, families, and other websites to
run. This can lead to a tendency to update sites in large
infrequent chunks.
To get the maximum benefit from your updates, do this instead:
When you get time to update your site, prepare and arrange your
new content so that it can be uploaded in small pieces. Get
everything ready to go so that the only task remaining is the
actual publish. Then upload each small piece separately,
allowing a day or two to pass between each upload.
By doing this your website ends up with the same content, but
search engines monitoring how frequently you update will see a
pattern of steady growth. You can still write or gather all
your content in one fell swoop, just dole it out to your
webserver slowly instead of as a single publish. You won't see
immediate results, but give this a month or two and search
engines will take notice, to your benefit.
About The Author: Daniel Detlaf is a lifelong student and
one-time Day Trader with a few things to say about internet
marketing. Visit the home of his ebook "Make An Honest Living"
at: http://www.makeanhonestliving.com
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