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Registered address service (RSA Only)

Each company in South Africa is required to have a registered address, where it can receive its official mail from the Registrar of Companies, tax authorities and the public. This service includes the use of one of our official addresses as your comp...

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The simple mechanics of doing more and working less

"Out of clutter, find simplicity. From discord, find harmony." Albert Einstein

What makes a company great? You know the instant you walk in the door. It is organized, efficient and clean. Its employees are engaged, knowledgeable and eager to please. It is innovative, relevant and very successful...

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Posted: 2007-05-14 / Author: David Riew

Reasons Why People Don't Buy From Your Website

Many small business owners experience the frustration of spending their valuable Rands on advertising their websites without generating sales. Here are 10 possible reasons why this may be happening.

1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.

5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

About the Author: "Not Only Will I Give You the Secret Blueprint that I Use to Make Six-Figures Per Year On line, I'll Also Provide You with the Products, Resources and Services Needed to Do It Yourself!" http://www.push-button-online-income.com/pbp


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