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Posted: 2005-04-15 / Author: Building An Ethical Business And The Importance Of Doing SoBusinesses struggle to keep up with increasing ethical and legal obligations. But people are increasingly looking to buy from ethical companies, and companies that show good business practices find they bring tangible business benefits:BUILD SALES - many buyers expect their sources to show ethical and social responsibility KEEP AN EDGE ON YOUR COMPETITORS MANAGE YOUR REPUTATION ENHANCE TRUST AND CUSTOMER LOYALTY AVOID COSTLY AND DAMAGING TRIBUNALS Purpose of class An ethical business is about having the right values in business life. Good business is sucessful business ethical business is not a contradiction in terms. Key Points 1. We need to practice fairness of opportunity for customers, colleagues and staff. 2. We need to be aware that every decision we ,make affects people both within and outside our business. 3. Explore real business success stories - learn from the success of others & apply it to you. 4. Good business practice does not have to be difficult or expensive practical things we all can do. 5. The ethics of any organisation reflects the values embedded in its culture Five questions this class will answer 1. How do you define ethical business? 2. How can you ensure that customers and colleagues are treated fairly and equally? 3. How can you recognise and capitalise on peoples differences? 4. How can you identify and combat ethical problems within your business? 5. How do you operate ethically for positive results? Five common problems this class can help you overcome 1. People think its not their responsibility 2. People think this only applies to large organisations 3. If people feel unfairly treated, they walk away from your business with their money 4. Businesses that fail to comply face costly fines and in the worst cases imprisonment 5. Businesses that are socially irresponsible not only lose customers - often those customers engage in damaging campaigns. www.lenseseyes.com
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