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Posted: 2005-05-11 / Author: Alan Rae

Pr 101 - Spreading The Word About Your Business Without Breaking The Bank

Class outline
If you do it yourself PR is one of the cheapest and most effective ways of raising a small company’s profile. This class teaches you how to get coverage for yourself and finishes with a vision of what an agency could do for you once you get bigger.

Purpose of the Class
To equip you to run an effective PR campaign yourself. Includes top tips and what to avoid. Finally teaches you how to brief an agency.

Key Points
· What is PR
· Why would you use it
· What and when would you use it
· Building your contacts
· How to write a press release - sexing up the dossier
· Make or buy – using an agency
· The pro’s bag of tricks

Questions this Class will answer
· When and how to use PR
· How to make the editor’s life easy
· How to build your presence
· How to choose your media list

Common problems this class will help you overcome
· How to get yourself known – inexpensively
· How to interest the trade press · How to brief an agency




R 142.76

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