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| McIlroy-Woods duel boosts TV ratings https://sabusinesshub.com/webforum/viewtopic.php?f=6&t=7832 |
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| Author: | coco [ Wed Mar 14, 2012 7:47 am ] |
| Post subject: | McIlroy-Woods duel boosts TV ratings |
Rory McIlroy's win, which saw him replace Luke Donald as the World's highest ranked golfer, and a Tiger Woods final-round charge with a career best closing 62, helped NBC draw a 3.2 rating. Callaway Diablo Octane Driver That's up 78%, not only from last year's comparable coverage, but also up 78% from comparable coverage in each of the last three years. The ratings peaked at 4.3 between 5:30pm and 5:45pm local time. In so far as golf broadcasters are concerned, Sunday's round took a major step towards a best-case TV golf scenario: The continuing emergence of young stars such as McIlroy at a time when the embattled Woods, golf's all-time greatest ratings grabber, seems to be set to make a comeback after two years without a , could give the PGA Tour's TV coverage a major boost. And this despite the fact that Woods is still lacking the unerring consistency that made him such a dominant force in the first decade of the current Century ABC's NBA doubleheader ratings are more proof that the league is looking into finding clear-cut paths to increased national TV ratings - strong teams in big markets that are draw TV audiences. ABC's early game, New York verses Boston, drew a 4.3 rating that was up 19% on the comparable coverage of a Chicago-Miami game in the same time slot last year. |
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