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Posted: 2005-04-18 / Author: Jinger Jarrett Search Engine Success - How To Come Out On TopAlthough it is much more difficult to achieve a high ranking in the search engines today, search engines can still become an effective strategy for helping others find your business online.Purpose of Class: To show you how to use the most up to date strategies and techniques to help you achieve strong search engine rankings and help others find your business. Key Points 1. Why you need a search engine strategy. 2. How to develop an effective search engine strategy. 3. Creating content for your search engine strategy. 4. Getting listed in the major search engines. Questions this Class Will Answer What are meta tags and header descriptions, and why do I need them. Where do I find quality content to drive traffic to my site? What kind of content do I need to develop a content rich website? What kind of content are the search engines really looking for? Common Problems this Class Can Help You Overcome 1. How to avoid spamming the search engines so that your site isn't banned. 2. Linking strategies that actually work. 3. Where to find quality content for your site, and how to use it to improve your search engine rankings. 4. The latest trends in search engine strategies, and what they mean to you Other useful resources Search Engine Workbook Search Engine Ebook RSS Publishing
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